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Marketing research

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Research, Industrial

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Market research

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Biographies. --- Medical research incl. research institutes, foundations.

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"This volume is intended for students and practitioners of advertising and of psychology. It is designed as a text for use in colleges, schools of commerce and business, and other technical schools. It is also written for those people in advertising agencies and in industrial concerns who are interested in the principles of advertising psychology and research. This is not just another book on advertising, for it combines psychological principles of advertising with extensive application of practical research methods."--Preface.

Advertising --- Advertising. --- Research.